Marketing & Target Audience for the Geller Modern Dining Chair Project 62
The Geller Modern Dining Chair, Project 62, targets a specific demographic within the Makassar youth scene: design-conscious individuals who value both style and comfort. This audience appreciates modern aesthetics, sustainable practices, and high-quality craftsmanship, all without breaking the bank. They are digitally savvy, influenced by social media trends, and seek unique pieces that reflect their personality.
Target Audience Characteristics: The primary target audience ranges from young professionals (25-35) to established millennials (35-45) in Makassar. They are likely to live in apartments or smaller homes, valuing space-saving and versatile furniture. They are interested in interior design and appreciate minimalist or Scandinavian-inspired styles. They are active on social media platforms like Instagram and TikTok, where they seek inspiration and product reviews. A secondary target audience includes design-forward students and recent graduates, who are building their first homes or apartments and looking for affordable, stylish pieces.
Target Audience Marketing Copy, Geller modern dining chair project 62
The Geller chair’s unique selling points – its sleek design, comfortable ergonomic seating, and sustainable materials – can be effectively communicated through concise and engaging marketing copy. Consider this example: “Upgrade your dining experience with the Geller Modern Dining Chair. Its minimalist design fits seamlessly into any modern space, while its ergonomic comfort ensures hours of relaxed dining. Crafted with sustainably sourced materials, the Geller chair is as stylish as it is eco-conscious. Find your perfect match today!” This copy hits key selling points, using strong action verbs and a confident tone that resonates with the target audience’s desire for quality and sustainability.
Advertising Concepts
Three distinct advertising concepts can effectively target different aspects of the Geller chair:
Geller modern dining chair project 62 – Visual Appeal: An Instagram campaign featuring high-quality lifestyle photography showcasing the chair in various stylish Makassar home settings. Imagine vibrant images: The chair positioned in a sun-drenched minimalist apartment, styled with lush tropical plants and warm lighting; another image showing the chair’s sleek lines against a backdrop of Makassar’s iconic Fort Rotterdam; a third showcasing a group of friends laughing around a dining table featuring multiple Geller chairs, emphasizing the social aspect of dining.
Comfort: A short video ad for TikTok and YouTube Shorts demonstrating the chair’s ergonomic design and comfort. The video could feature a time-lapse of someone relaxing in the chair, reading a book or enjoying a meal, highlighting the chair’s supportive back and comfortable seating. The background music could be upbeat and trendy, reflecting the Makassar youth culture. Text overlay could emphasize key phrases like “Ergonomic Comfort,” “All-Day Support,” and “Relax and Rejuvenate.”
Sustainability: A visually appealing infographic shared across various social media platforms emphasizing the chair’s eco-friendly materials and manufacturing process. The infographic would use clear, concise language and visuals to communicate the chair’s sustainable attributes. It might highlight the use of recycled materials, low-impact manufacturing techniques, and the chair’s long lifespan, appealing to the environmentally conscious consumer.
Rewritten Article about the Geller Chair
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